There is no doubt that the internet has changed the way marketing businesses is done – and delivers faster results. Gone are the days of paying tens thousands of dollars each month for yellow pages ads, letterbox drops, print, radio, or even television advertising to (hopefully) get your business in front of your customers.
This ‘shotgun approach’ now takes a back seat to digital marketing, but with the same objective – to get you more leads, customers, sales, profit, and growth. If you have been stuck in last century’s marketing mindset, or are about to embark on a new business venture, we want you to be are aware of the
modern and efficient business growth opportunities available to you. These ‘hands-off’ strategies will work for you 24/7/365 – while you are focussing on your core business, relaxing, spending time with your family, or sleeping.
Internet Marketing the Rev Digital Way
Proven and ethical internet marketing strategies, implemented by professionals like our team at Rev Digital Marketing, provide the means to reach your ideal clients where they are: at home, at work, or when they are out and about. We can reach them on their computers, smartphones and tablets, on their favourite social media sites, or on the website pages they visit – our research will tell us where best to find them.
At Rev Digital Marketing, our specialists take a holistic approach to marketing your business, because we know that one strategy alone is rarely adequate in the constantly changing online environment. Here are just some of the elements we may include in the digital marketing plan we design for your business
and tailor to your budget.
Attracting The Search Engines
It is important that the search engines, like Google and Yahoo! know that your website exists and, that your website meets their quality standards. We ensure that your site is properly constructed, that it flows from one page to the next seamlessly, and it has no duplicate or error pages. The search engines strive to deliver the best experience possible to their users, and we help to get their tick of approval by ensuring your website adheres to all guidelines.
This is one element of the on-page search engine optimisation (SEO) services that we offer.
We also look at the external links that are coming to your site from, for example, social media sites. Where necessary we look at ways of building these links to help attract more interest in your website (off-page SEO). In the process we may find other inbound links that you may not be aware of, and which can be troublesome in the eyes of the search engines, and we work to have these removed.
Of course, once your site’s architecture is faultless, we look at the content that it carries.
Content Marketing encompasses both on-page and off-page SEO. We can review any content currently on your site to ensure it is original, relevant, and error-free – including written copy, graphics and photographs, video, podcasts, and document downloads. We can have our team write, design, or record, more content and distribute this through the right channels, e.g. Facebook, LinkedIn, YouTube, Instagram, Twitter, Pinterest & podcasting. This type of syndication and the links it generates enhances your off-page SEO.
We believe that, to be effective, content marketing should be regarded as an ongoing process, with new content added to your site, and syndicated, on a regular basis, i.e. it is not a one-off exercise.
An ideal content marketing strategy is to create a content calendar just for your business, one that will include any holidays or special events that may connect with your clients or prospects, or that will coincide with any sales periods you have. When possible our content creation team can draw upon recent news stories that relate to your business, which adds currency to, for example, blogs.
Social Media Marketing
Social media platforms like Facebook and Twitter have become the ideal places to market many types of businesses, with very impressive results. Not only can we create and publish to your own Facebook business page, we can also laser-target advertisements. Because of the information it collects from its users Facebook, in particular, allows us to target posts and ads to very specific demographics, e.g. men in Brisbane who enjoy golf, or women in Australia and New Zealand who like to go camping.
Paid Advertising (PPC)
Nowhere near as costly as traditional media advertising, pay per click (PPC) advertising has become a science, with expertise needed in keyword research, copywriting, price bidding, and landing page copy creation. Our Rev Digital Marketing professionals understand the nuances of PPC and how, by getting
messages ‘just right’, we can deliver more qualified leads to your business. These ads are directed to a landing page with copy that has your offer, which, by using persuasive and authoritative language, will convert a percentage of these leads into buying customers.
Have you ever visited a website and, after moving away from it, found ads for its products and services appear on other sites you visit? This is a strategy known as remarketing or retargeting – it is no coincidence! Once a person has been to your website, we can have your ads appear on subsequent, relevant, pages they visit – just to remind them of what you do and what you offer. This strategy has proven positive results, and we can do this with Facebook too!
This is a great strategy to use all year round, but especially when you have specials or seasonal products to promote.
The Rev Digital Marketing team is comprised of digital marketing specialists, and we have built our reputation on the results delivered to our customers.
We invite you contact us today to speak to one of our friendly team (no techie mumbo jumbo, we promise!) about how we can help to bring more customers to your business.