Website leverage for increased revenue and profit for your business. We’re going to show you some ways to attract new customers into your business instantly with the online assets that you already have in place. This will lead to increased revenue and profits. It will also save you that precious time that you need to concentrate on the important things in your business.
Now why would we leverage our website or our online assets and why is that the best way to increase our revenue and profits? It’s easily measured, our return on investment is easily measured. Or our return on our time. What we mean by that is that traditional advertising channels are very limited in their targeting and they’re hard to measure. As an example, take shopper [dockets 00:01:20]. If we use shopper dockets as a form of advertising, we’re hoping that somebody will pick it up and use it your business. It’s like using a shotgun approach. With their online advertising, such as Google, people are typing in very specific and particular things that they’re searching for. There’s the opportunity. We can then create ways to send that traffic to your website so they do some sort of business with you. It can very [00:02:00] targeted, it can be very specific and it’s easy to measure.
Now, all of this might sound simple, but it’s not necessarily that easy. Take losing weight as an example. It sounds simple: eat a little bit less, move a little bit more and we should lose some form of weight. Again, sounds simple but it’s not that easy. It’s like our efforts with our online assets and our website. Some of these things sound simple, but they’re not necessarily that easy to implement, but we’ve got some ways to make it easy for you.
There’s many strategies out there to leverage your website and attract new customers. The really important thing is start small. Get a good team in place so you’re not wasting that precious time of yours worrying about this side of things. Get the team in place, get inquiries happening, make the sales, and
then have something in place to make sure that those people keep buying off you. A really important thing that a lot of people can forget is that they spend a lot of money on their website. Thousands of dollars in some cases, and it’s just sitting there. They don’t have any form of offer.
What do you want your visitors to do when they get there? Do you want them to make an inquiry? Do you want them to download something? You got to have an offer there. The next bit to that is that we need to collect their details somehow. We can do that through forms or there are other ways to be able to
collect details, like through some opt-ins. Then what we got to make sure that we do is that we follow up with these people. Whether that be emailing them back or even [00:04:00] better, giving them a call. Or if they’re calling directly to your business, even better again, you got a better opportunity to convert that person into a prospect.
Some people might say that it’s really expensive to do all these things to generate visitors for your website. What you really got to look at and what you’ve got to do from day one is measure your return on your investment. Really, really important. Again, online marketing or using online advertising, or whichever way that you’re looking at it. There are ways to be able to measure. If you can measure how much you’re spending on it, how much you’re getting in return, you can make really good decisions. On your winners, double down on those. Cut the losers.
What about the time aspect? A lot of business owners are busy out there running their business. They don’t have time to be able to be …